®

THE NEW A&P COLLECTION IS MUCH MORE THAN JUST A FASHION PROJECT: IT IS A DEEP ANALYSIS AND MODERN REINTERPRETATION OF ONE OF THE MOST CELEBRATED LOVE STORIES IN MYTHOLOGY. INSPIRED BY THE MYTH OF AMORE AND PSICHE, LAILAPS EXPLORES THE DIFFERENT SHADES AND COMPLEXITIES OF A RELATIONSHIP, BREAKING DOWN THIS EMOTIONAL JOURNEY INTO FOUR PHASES, EACH REPRESENTED THROUGH SYMBOLIC ACTS.

​

EACH GARMENT IN THE COLLECTION IS A FRAGMENT OF THIS TIMELESS STORY. NOTHING IS LEFT TO CHANCE: FROM THE GRAPHICS TO THE COLORS, EVERY ELEMENT HOLDS INTRINSIC MEANING, A SYMBOLISM CAREFULLY DESIGNED TO REFLECT THE EMOTIONS AND CHALLENGES OF A ROMANTIC RELATIONSHIP. THE PROJECT FOLLOWS A NARRATIVE PATH, LIKE THE PLOT OF A STORY WAFTING TO BE REVEALED ACT BY ACT.

WITH FOUR SCHEDULED RELEASES THAT PROGRESSIVELY UNVEIL THE VARIOUS STAGES OF THIS JOURNEY.

​

THE LAILAPS COLLECTION CAREFULLY AND METICULOUSLY REPRESENTS THE FOUR STAGES OF LOVE EXPERIENCED WITHIN A RELATIONSHIP. EACH STAGE IS EMBODIED BY THE SYMBOLIC CHARACTERS OF AMORE AND PSICHE, BRINGING TO LIFE A FUSION OF FASHION, ART, AND MYTHOLOGY THAT NOT ONLY DRESSES BUT TELLS A STORY. A STORY OF PASSION, CHALLENGE, REBIRTH, AND A NEW BEGINNING, EVOKING THAT IMMORTAL BOND THAT HAS CAPTIVATED GENERATIONS.

​

GET READY TO EXPERIENCE AMORE & PSICHE AS YOU'VE NEVER IMAGINED BEFORE.